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NO to Blog & SEO Ninjas
19 Oct 2011 |
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If you have ever read any of my posts so far you’ll know that I push for people to have a common sense approach to SEO and other web promotional online marketing ideas. There are a lot of people out there who run entire businesses solely on the idea of you paying them to market your stuff. If you choose to use those services that is fine, you as the customer have the option to basically pay whomever you want for whatever you want. Yet here is my reason for never paying for it myself nor do I suggest you try them either, if you don’t understand exactly what it is they are going to do for you, don’t pay them for it period.
Creating a blog for your company’s website or personal one takes time and remember what I always say that the more content you have the more likely you’ll be linked by someone. The quality of your content is just as important as the quantity of your posts so don’t try to artificially rig the system or hire someone to do it for you, trust that the system works if your content is genuine and you will reap great benefits for it in the Social Networks if you are honest and transparent about what it is that you are doing. There are other ideas like guest posting and automated social media sharing that works and if someone offers those kinds of services for you go for it, the difference is that you are in control of those kinds of situations and aren’t paying an arm and a leg for someone to work some magic that you can’t see for yourself.
Don’t try and go to Blog World and other social networking events in order to find people who will do this stuff for you, that’s lazy and if you go there you need to use it as a learning moment. Your site is your site and no one will promote it better than you remember that. The idea of hiring a blog expert to do all the work in your online marketing is no different than companies that hired Madison Avenue men to run their advertising campaigns in the 50′s and 60′s. They made great but expensive promises with ads that did very little for the bottom line considering how much was spent but only a few out of the millions of ad money spent during that era ever become really successful. I see people starting to have that same mindset and it worries me a bit, the old saying was that 50% of my ad revenue is wasted, I just don’t know which 50% that is. We shouldn’t be using that as an excuse for spending too much on marketing that shows no measurable results and we need to move away from the ad model online where you pay a ton of money and your marketing becomes someone else’s problem.
If you are out there and you sell yourself as an SEO ninja or kingpin that can boost people’s Google rankings with one click of a button, stop it. Very few of these guys are actually technologists or computer scientists and fewer more can be considered good marketers. If you don’t understand how Google’s engine actually works and the ideas behind it’s algorithms structure then you have no business selling your skills to others for little to now promise of results. Now don’t get me wrong, there are guys who can be good at this but we need to get away from the idea of throwing money at marketing without being able to see any real long term results from it, meaning not just a temporary boost in your Google rankings.
Many Blog Experts use loopholes to get your content out there, they artificially hype up your Google rankings by posting to forum sites and other locations in order to get you up the ranks through kind of shady artificial means. In many cases because these methods are vague and a bit wrong to use they don’t last forever and though you may pay them a ton of money to get you on the first page of a keyword at Google, that doesn’t mean you’ll stay there. In many cases even when you pay them you may not even go anywhere because they’re methods of artificial ranking may have worked for their content but it may not work for yours. If you want to do this then read the blog posts that are teaching you how to do this kind of stuff and try it out yourself, it may take some time but only by doing it on your own or next to someone who’s knowledgeable will you know what works for your content or site and what doesn’t. And please if you become good at it, don’t try to make a living selling your services to others, in many cases you’ll find yourself over promising and under performing every time.
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